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Kenneth R. Faro, Ph.D.

Hello!
Consulting
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Teaching
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Contact
Blog
Kenneth Faro
February 1, 2019
Market Research

Why top-box is the top mistake marketers make: Part 2 - Statistical Arguments

Kenneth Faro
February 1, 2019
Market Research

Part two of a two-part article looks at the statistical arguments against relying on top-box scoring.

Tagged: Measurement, Market Research, Advertising, Psychometrics

Kenneth Faro
January 1, 2019
Market Research

Why top-box is the top mistake marketers make: Part 1 - Conceptual Arguments

Kenneth Faro
January 1, 2019
Market Research

Part one of a two-part article on the conceptual and statistical reasons that the use of top-box scoring isn’t effective.

Tagged: Market Research, Measurement, Psychometrics, Advertising

Kenneth Faro
December 1, 2018
Market Research

Psychology’s reminder to Market Research: Part 2  -  5 best practices

Kenneth Faro
December 1, 2018
Market Research

The authors share best practices marketing researchers can implement to help ensure quality research results.

Tagged: Data Quality, Replicability, Research Best Practices, Scientific Misconduct

Kenneth Faro
November 1, 2018
Market Research

Psychology’s reminder to Market Research: Part 1 - Questionable practices

Kenneth Faro
November 1, 2018
Market Research

Part one of a two-part article looking at a number of cases of observed misconduct within academic psychology and how this can impact market research.

Tagged: Data Quality, Research Best Practices, Replicability, Scientific Misconduct

Kenneth Faro
October 1, 2018
Market Research

Measurement Problems in Market Research

Kenneth Faro
October 1, 2018
Market Research

Big data can support smart market research, but only if researchers embrace the basics of understanding what it is they want to measure — and how.

Tagged: Market Research, Methodology, Psychometrics, Measurement

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kennethrfaro@gmail.com

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For more information regarding speaking or consulting questions, please send an e-mail to: KennethRFaro@gmail.com

 

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TWEETS


  • Kenneth R. Faro Ph.D
    Interested in 5 best practices in market research? See my recent article here: https://t.co/YMab16vy6S https://t.co/6fO1w1virF
    about 8 hours ago
  • Kenneth R. Faro Ph.D
    Often times clients don't have the budget to run replication studies. But this could greatly affect how you interpr… https://t.co/u1mpYSsgpH
    about 3 days ago
 

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