Part two of a two-part article looks at the statistical arguments against relying on top-box scoring.
Part one of a two-part article on the conceptual and statistical reasons that the use of top-box scoring isn’t effective.
The authors share best practices marketing researchers can implement to help ensure quality research results.
Part one of a two-part article looking at a number of cases of observed misconduct within academic psychology and how this can impact market research.
Big data can support smart market research, but only if researchers embrace the basics of understanding what it is they want to measure — and how.