KENNETH R. FARO (previously, Kenneth R. Cabell) has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. He has worked to design and deploy market research for brands across categories, including: QSR, coffee, radio, automotive, CPG, pharmaceutical, streaming services, among others. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. He then uses these insights to make strategic data-driven recommendations to help brands grow. Ken is currently a Lead Researcher at Hill Holliday and a Lecturer at Boston University and Emerson College.